Be Visible – What is Your Website Marketing Strategy

It does not matter what your business is, if you are in private enterprise you need your website to be visible and effective.  If you run an online business this is even more important.

So when you are deciding what sort of website will work best for you, do you understand the three main types of website?
1.    The brochure site has been a favourite for many years, especially with corporates.  It is what it says, a series of brochures.
2.    A very different strategy uses a landing and sales page and this works well for collecting names in an internet marketing campaign and needs to be connected to something like Google Adwords, an advertisement or even a tradeshow event.
3.    The third type is a blog which has lots of easily updated content and is generally more informal.

I use all three in my business because they all have different places in my internet marketing strategy.  My favourite is the blog because it is so easy to update and done right, it generates lots of internet traffic at no cost beyond a little time.  Once I learned how to set up my blogs to improve the search engine optimisation, my internet traffic doubled within one week and is continuing to increase.

I have two blogs now, and my other blog http://www.envirojean.com has had regular posts for over two years now but was slower to gain traffic until I discovered the secrets of really making it visible.

Increasing internet traffic to your website by using a blog effectively is a very simple way to integrate the internet into your business so that you can compete more effectively.  This is one of the things I teach in OnlineJeanie and “Blogging for Business” is also one of the mini modules that I have just added to help you make your business more visible.  Why don’t you contact me to find out how I can help you use blogs to increase traffic in your business or make sure that you have given me you name and email so that i can send you regular updates and tips.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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12 Responses to “Be Visible – What is Your Website Marketing Strategy”

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