Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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If you want to turn your money making idea into an effective automated money making online business, you need to know the four critical steps.

1.    Find your clients and this is easier than ever before with a range of free marketing tools like article marketing, social networks, video marketing added to the long established tools like speaking, networking, publicity and the paid avenues like adverts and advertorial all aimed at driving traffic to your website and building trust with e-zines and teleseminars.

2.    Make sure your product is what your clients want and delivered in a way that your clients can handle.  Many of the marketing tools listed in the point above can be used to research your target market before you put a lot of effort and expense into finalising your product.  You can use articles and social media to gauge the response to ideas.  If they do not get viewed or create interest, perhaps you need to try something else or a subtle variation that is more attractive to your market.

Where you might have paid huge amounts of money to market research agencies in the past, you can now do this same research online by yourself and prevent very costly product to market mistakes.

3.    Put your business on auto pilot with auto responders.  Fully digital products can be setup with an auto responder to be delivered immediately by an auto responder linked to your shopping card.  A twelve week training program can be set to deliver small bite sized pieces of information each week so that all you need to do is enrol your clients into the auto responder on the start day and run a weekly teleconference, knowing that as your clients paid upfront, they received an automatic receipt and welcome message telling them they would be contacted on the set date to commence the course.

4.    Have easy methods for being paid – upfront before you deliver.  How massively unlike so many offline small businesses who invoice after the job them wait while the client hangs onto your money.

Just how hard is that?  There are literally only four critical things to master and they are all very straightforward.  What a change to give up chasing overdue invoices and know that you are being paid very much higher fees per hour than anything your offline business managed.

If you want to leap right in just jump straight in here

* International Orders US$1800
* Australian Orders A$2,700 +gst

Otherwise contact me by fax 618 8311 5233 or leave a post message

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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While the rest of the world seems to be engulfed in doom and gloom its a good thing to remember the law of attraction because last thing we want to attract is more gloom!  It makes much more sense to stop worrying and proactively move on making your idea work.

While I am writing this my cat is sitting on the desktop beside me.  She always gets on with what is important to her and she makes sure that she makes it happen.  Have you ever tried arguing with a cat? You will find that I am a great trainer for people even though I can’t train her too well!

You will discover how to turn your idea into effective online training and to work though all the mysteries of websites, autoresponders, streaming audio and video and more so that you can use these without needing to be a geek and find them easy.

I’m really looking forward to meeting you and showing you how to turn your moneymaking idea into a money making automated online business, find the secrets of working with your clients online, effectively leveraging your skills, creating marketing and profiting from your product; then you have come to the right place.

Here is just a SAMPLING of what you’ll discover in this practical yet comprehensive training program

Module 1: The research – Identify and Plan, You are in business to make a profit.

1. You will learn how to identify your market, and what THEY want so that you can solve it
2. Find them and what media they access so that you can reach them and let them know you can solve their problem, so that you can sell them
3. Learn to use social media effectively as a research tool
4. Blogging to generate leads and become a “go to” resource

And we slot in your 4 week product generator here

Module 2: Operate

1. Product check your money making idea is developed so that it is saleable.
2. Audio
3. Video
4. The Email messages that deliver the products

Module 3: Deliver

1. Communicating
2. Delivery
3. Insider secrets about HOW to coach effectively online so that you can give real customer satisfaction
4. Building relationships within online groups so that they build supportive groups that help each other and increase the size of their networks.

Wouldn’t you like to feel comfortable working with someone who has already been down this path and found what works and what doesn’t; get small, digestible amounts each week with someone to support you and “hold your hand” all the way?  You will take most of the time out of the learning curve when you “piggy back” on all my hard work?

Imagine having flexible learning times so you can build your business from home in your own time with only 1 hour’s fixed time commitment each week and experience a variety of learning styles including written materials, audio and video so you can find the one best suited to your learning style.  Imagine not needing to dress up for work.  Imagine still being able to run your business when the kids are sick without needing a baby sitter!  Remember that I kept running my business effectively with a broken back in mid 2008.  How many jobs allow that!

Discover how to fulfil your internet dream with a business you can run part time from any where you can access a phone and your laptop?

Plus you get the following bonuses

* Your Product Generator worth A$990 so that if your money making idea is not a product yet, you have a simple toolbox with teleconference support, to help you develop it.
* 12 months membership of Dynamic Small Business Network Premium Membership valued at A$99.

Why don’t you email or fax me (618 8311 5233) to make a time for a free no obligation consultation.  Find out how my OnlineJeanie training can help you.  I offer discounted payment for upfront payment or 4 easy monthly payments.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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There are so many mothers faced with the dilemma of how to care for their small children and contribute to the dreaded mortgage.  In the global financial crisis, this is an even greater need.  So many mothers would love to be able to both stay home and bring in a good income.

It is possible to have and online home business, make money online and still have time for your children.  A part time business with flexible hours is every young mothers’ dream.  This article outlines the steps you can take to make this dream a reality for your family.

Some of the most daunting things about getting started with an online business is simply knowing where to start, how to find clients and how much it is going to cost.

The first step is to work out what you really love doing or buying and spend time talking to your friends and searching on the internet to find out how many other people share your passion.  Whatever you are passionate about is what you will do best.  You will make time to fit it in because you enjoy it.  So this is where you start.  You need to find something people want that you enjoy.  And extending this research and joining Facebook, Twitter and other social networking groups will help you find your clients.

The next step is to break what you do into simple bite sized steps that you can email to clients.  You may well decide to ask your Facebook and Twitter friends as well as your offline friends if they would like to get a tip of the week about your passion, the build this up into a regular newsletter.  Once you have a list of interested people you can start to sell your product.

You will need a website an auto responder system and a means of collecting money but this can be kept low cost by avoiding the bells and whistles.

Your website tells people what you do and to get started a simple 3 page site then asks people to opt in for more information and your free tips of newsletter on one page, which leads to a longer page (really pages) giving real value and letting people know how you can help them and asking them to take an action like phoning or faxing for more information, buying a low priced product or sometimes even asking them to buy your high priced product or service.  The third page is a thank you page.  Three pages are not expensive but you need to do your research carefully on what people actually want to buy rather than what you want to sell.

You will need an auto responder system and this is another thing that start up home business people worry about.  If you simply think of them as a means of sending a series of emails automatically to deliver your product or your tips and information, they are easily demystified.  These can be quite low priced and a simple payment system like PayPal can be adequate to start making money online with a home based business.

An important step can be to find someone who is able to explain things that confuse you in a non “geeky” way so that you are not confused by the jargon that some internet users love.

I do hope that this article has helped demystify the biggest obstacles preventing you from effectively leveraging your skills and hobbies so that you can make money from home doing something that you really enjoy.

For more information and regular tips, hints and updates go to www.onlinejeanie.com or opt in to get my free report at the top of the home page

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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You will be surprised at how easy it is set up your online business.  Small business people are discovering that going online allows them to extend their business and reach more customers without increasing their workload significantly.  They find there are a variety of ways to start business online.

The secret to turning an existing service or product into an online version is to really understand your target market and their preferred way of learning.  Then you are in a position to package it into small manageable chunks that that can be delivered digitally with a series of automatic emails or auto responders and teleconferences

When I decided to expand my established consultancy business by also working with clients online the big question was how.  And this was closely followed by how much will it cost?  Then where do I start?

I asked these questions because I work with widely scattered small businesses and I was often working with them in groups so that they could share the costs.  We all ended up travelling.  Me most of all as I flew somewhere almost every week to either work one-on-one with larger remote clients or to run two day workshops with small businesses.  It was very lucrative but exhausting and the small clients were asking me if we could work online.  I gulped and said yes but it will take time.  Then I started asking around and searching the internet.  I was offered help at $100,000 per module – so I said no.  I spent a year doing course after course to find out how to pull this all together.

So here is the secret.  There are four critical steps you need to take to put your business effectively online.

1. Find your clients and this is easier than ever before with a range of free marketing tools like article marketing, social networks, video marketing added to the long established tools like speaking, networking, publicity and the paid avenues like adverts and advertorial all aimed at driving traffic to your website and building trust with e-zines and teleseminars.
2. Make sure your product is what your clients want and delivered in a way that your clients can handle. Many of the marketing tools listed in the point above can be used to research your target market before you put a lot of effort and expense into finalising your product.  You can use articles and social media to gauge the response to ideas.  If they do not get viewed or create interest, perhaps you need to try something else or a subtle variation that is more attractive to your market.  Where you might have paid huge amounts of money to market research agencies in the past, you can now do this same research online by yourself and prevent very costly product to market mistakes.
3. Put your business on auto pilot with autoresponders. Fully digital products can be setup with an auto responder to be delivered immediately by an auto responder linked to your shopping card.  A twelve week training program can be set to deliver small bite sized pieces of information each week so that all you need to do is enrol your clients into the auto responder on the start day and run a weekly teleconference, knowing that as your clients paid upfront, they received an automatic receipt and welcome message telling them they would be contacted on the set date to commence the course.
4. Have easy methods of collecting money – upfront before you deliver.  How massively unlike so many offline small businesses who invoice after the job them wait while the client hangs onto your money.

Just how hard is that?  There are literally only four critical things to master and they are all very straightforward.  What a change to give up chasing overdue invoices and know that you are being paid very much higher fees per hour than anything your offline business managed.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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Here are some special tips to help your online business better leverage your expertise and bring you increased profits

When you start business online by putting one of the products or services that you have been using offline for some years you may fail to understand how to break the information into small bite sized pieces.

The first step you need to take is to carefully define your product.  Sometimes things that are very clear to you, may have left out a simple step that is not obvious to you client and results in confusion and frustrations.

The two first and vital steps are to decide
•    what platform and format you are going to use to deliver your product and
•    how you are going to “chunk” it so that they receive manageable amounts of information at a time.

The starting place needs to be thinking about your target client because if your product does not suit their needs they simply will not buy it.

There are a number of things you need to find out including what style of delivery suits your clients.  Do they have high speed broadband or are they on a slower wireless connection or maybe on an even slower dial up.

You also need to be sure that you know and can cater for his or her learning styles.
•    Some people learn best by reading, others learn by listening and most people benefit from having both. So how are you going to deliver the information
•    Busy People often don’t have time to sit down and read and you may well be surprised at how many people can’t read or have limited reading ability.
•    Busy People often find that at the end of the day they are exhausted and can’t face reading and their logical processing is full for the day.  If you can provide them an easy option that is relaxing to listen to or watch while they sit and relax with a drink it will be taken in by the emotional part of their brain and the learning may actually be more effective.

You also need to “chunk” your information into small bites with the size depending on how much they can take in at a time.  You should put yourself in your client’s shoes.  You are working full time and trying to learn something new.  How much can you take in at a time when you are tired?  Think about whether you can split it into small bites and still keep it in a sensible order.

Without going into your delivery platform at this time, you do need to think through the format of your information.  Which you choose depends of your clients and the research into their needs and likes before you started.

The critical thing is to do your market research first to that you deliver a good product market match.  While you may well decide that the bells and whistles and high resolution video is wonderful if it does not work on your clients’ computer or arrive reliable on his email he will not only be unhappy but unhappy clients do tend to pass on the word.

This is the way I have been sucessfully working in my environmental consultancy for several years now  and I have been able to stop flying around the country and work with widly separated clients online instead.

I can show you how to do this and give you regular simple tips if you opt  at the top of the page or go to www.onlinejeanie.com

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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If you are one of the many people who want to extend your existing business into the online environment; add an extra online component; you have an idea to allow you to work from home while your children are small; or you want to build an online capability to provide more choices to supplement your superannuation which has recently diminished then you are probably wondering where on earth to start, what you need to know and who you can trust.

Four years ago that was also me.    I had quotes from people to put my consultancy online for six figure numbers and I would still have needed to work with them to get it right and pay for updates and modifications.  I wanted to know how to put my business online myself and be able to change it with changed circumstances.

There are services that:
•    Will “do it for you” at great expense but you need to be sure that you have the ability to update things because nothing stays static
•    Others that provide you with a complete website and web business “ready to go” but these are not about your passion and it is very hard to have changes made and lots of people start enthusiastically with these then find that they do not work for them
•    Teach you about internet marketing and writing newsletters, both of which you do need to know
•    Provide tools for ecommerce, newsletter management, audio and video streaming
•    Provide a very standard membership site containing hundreds of the same articles and with the same very recognisable look and feel as everyone else who bought the same pack.

There are web developers who are:
•    designers and make beautiful websites that lack much of the function you need,
•    Programmers who do not understand the importance of design
•    Keen to push you into a rigid template that looks and functions like a template
•    There are a few web developers who employ both designers and programmers and
•    There are even less who also understand marketing.  These are the ones, you want.

There are very few services that pull all the different aspects together and allow you to set up and manage your own online business and continue to do so if circumstances change.

You will need to understand a wide range of skills so that you can make informed decisions about what you can sensibly outsource and what you need to do yourself.  These include writing compelling copy or words that sell on your website, marketing, keywords, where to include multimedia like audio and video and how to stream it, use of auto responders, teleconferences, webinars and of course ecommerce.  You need to produce your idea or service in a “chunked” digital form and you need to do the market research to find your market and what they want.

This all appears rather overwhelming but the “done for you” options seldom really work.  You need to be in control and include your passion because there is something very attractive about passion that makes sales so much easier.  Get yourself a trainer, mentor or coach who has done it themselves for their own main business, and make sure that your mentor understands your competence level.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

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