I was dragged protesting into using Twitter.  The name made me dubious to start with but in fact it is really a useful tool in a quest to get out and get known.  In other words to build a tribe.

I have been reading a lot recently from people doubting the value of Tweeting but I disagree with them.

Sure it can take a lot of time and be an interuption if you let it.  No way will I link it to my mobile phone.

BUT my Google Analytics tell me that Twitter is one of my major web traffic sources.  The real value of Twitter is good and fast online networking

When you compare this with the effort it takes to go to offline networking events  I have to say Twitter is great!

You meet and greet much faster and without any indigestion or sore feet from wearing “good” shoes.  Because I link my blog to Twitter, people get to hear more about me than if I meet them personally.

Go Twitter!

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

If your small business needs to regularly send out information to clients and prospects you can automate this by using auto responders.  You set this up once, just as you would if you were instruction a secretary or staff member, then use the auto responders to leverage your work over and over agian.

Your web software becomes your automatic secretary.

Some tasks are even more automated as your copy entices your client or prospect to enter the infornmation themselved,

Enter once, set and forget.

Well almost forget.  it is worth checking you analytics so that you can fine tune your wording to become even more effective

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

Every business needs to work out how best to get clients and you probably want 3 or 4 different media.

As Online Jeanie I work with service businesses wanting to put all or part of their business online.

These people want to automate what they do and “clone” themselves so that they don’t need to keep working so hard at the routine tasks.  It simply does not make sense to work hours for dollars if you can find an easy way to automate at least some of what you do.

So if you are working with people online, how do you find them?

This is one interesting question!  Just because you work online, you don’t need to do all your marketing there as well.

Interestingly I have not met any of my Online Jeanie clients online yet.  They have all come from offline networking.

My original and still my main business is my environmental management system consultancy which I run mainly online.  I meet more of these clients online than I do offline and I keep in touch with them all online.  Often I never meet a client personally even when I work with them for months or even years.  When we do meet – hey that’s fun!

You can choose whether you advertise in magazines, which is expensive and of limited value in my experience, yellow pages – good if you are a plumber or offline home service person, wildly expensive and near useless if you are supplying to other businesses or in the online world; exhibiting at conferences is expensive, collects a lot of contacts for your database if you do it right but barely pays for itself; networking events can be good so long as you have a “keep in touch strategy” but in my opinion nothing beats an online newsletter which is effectively almost free.

I do a weekly environmental newsletter and you can get back copies of this from http://www.enviroaction.com.au/news/index.html and opt in to get your own regular updates.

My experience is that the most effective marketing can be free but it takes time and understanding your clients.   Some of the tools I teach you in OnlineJeanie are how to use social media to build a “tribe” of followers who get to know like and trust you.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

It does not matter what your business is, if you are in private enterprise you need your website to be visible and effective.  If you run an online business this is even more important.

So when you are deciding what sort of website will work best for you, do you understand the three main types of website?
1.    The brochure site has been a favourite for many years, especially with corporates.  It is what it says, a series of brochures.
2.    A very different strategy uses a landing and sales page and this works well for collecting names in an internet marketing campaign and needs to be connected to something like Google Adwords, an advertisement or even a tradeshow event.
3.    The third type is a blog which has lots of easily updated content and is generally more informal.

I use all three in my business because they all have different places in my internet marketing strategy.  My favourite is the blog because it is so easy to update and done right, it generates lots of internet traffic at no cost beyond a little time.  Once I learned how to set up my blogs to improve the search engine optimisation, my internet traffic doubled within one week and is continuing to increase.

I have two blogs now, and my other blog http://www.envirojean.com has had regular posts for over two years now but was slower to gain traffic until I discovered the secrets of really making it visible.

Increasing internet traffic to your website by using a blog effectively is a very simple way to integrate the internet into your business so that you can compete more effectively.  This is one of the things I teach in OnlineJeanie and “Blogging for Business” is also one of the mini modules that I have just added to help you make your business more visible.  Why don’t you contact me to find out how I can help you use blogs to increase traffic in your business or make sure that you have given me you name and email so that i can send you regular updates and tips.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

Yesterday I picked my five year old grandson Luka up from school and we did what we so often do when he comes here.

We started with a snack of Nutella spread on sixteen little squares cut from 2 slices of bread and an apple juice then we sat down to the serious stuff.

He sat at a my laptop on a small trolley beside my desk and got stuck into rescuing a little girl from a lot of little green aliens by getting some spelling and punctuation right which I find amazing when he is only just learning to read and I sit beside him catching up on my email.   Extra amazing as I am dyslexic and still have problems with spelling.

Suddenly I said “Oh goody! There’s some more money just come in”

Luka told me that you can’t have money coming into the computer so I showed him the merchant transaction.

And that is just the point.  While I was helping him play a computer game, I was collecting  passive income because I put the time and effort into developing the digital products and services that can be delivered over the internet

An internet business gives you the freedom and flexibility to fit in both income and family.

It took me  along time to learn to do what I do now and cost me a large amount of money as I followed dead ends and worked with my clients to sort out what worked best for them as well as me.

Now I have several great online training programs and I run both Online Jeanie and my environmental consultancy online and have been for three years now.  I have developed a simple and effective system for online training that not only works, but I have won awards for.

You will learn my online training system for only 2% of what it cost me to develop and I will give it to you in small bite sized chunks and support you all the way with audio files and teleconference coaching and support.

If you are open to discussing this with me please contact me on the contact form and let’s set up a time to answer your questions or get you started.

You could be making money while you sit and play with your children or grandchildren and have the freedom to enjoy them as they grow.  This is much too special to miss.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

Do you get frustrated by trying to be discovered on the internet?  Do you struggle with understanding what keywords are useful and how to find this out?  And do you sometimes wonder if it really matters?

Let me explain….

It really does matter because one of the most effective ways to be found on the internet is to increase your search engine rankings and you can easily do this by planning your writing around your message and your keywords.

This is something that took me a while to discover and then I found that this technique alone gave me much faster results than paying for expensive search engine optimization that actually lowered my ranking and lost me my page one rank that I had achieved myself.  I gave one site to a consultant but the sites I worked on myself did much better and in a short time frame.  So I sacked the consultant.

Here is the trick

You decide what you are writing about, then sort out your most effective keywords and write your article,  your blog post  or web page to include those keywords in a way that makes sense.  NEVER just stuff them in please.  Your readers won’t bother and the search engine crawlers don’t like this either.

Surprisingly rapid movement up the search rankings is oneof the things you will be able to achieve with Online Jeanie training so if you wish you know more, why don’y you contact me for straight forward,practical and  non-geeky help

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

If you want to turn your money making idea into an effective automated money making online business, you need to know the four critical steps.

1.    Find your clients and this is easier than ever before with a range of free marketing tools like article marketing, social networks, video marketing added to the long established tools like speaking, networking, publicity and the paid avenues like adverts and advertorial all aimed at driving traffic to your website and building trust with e-zines and teleseminars.

2.    Make sure your product is what your clients want and delivered in a way that your clients can handle.  Many of the marketing tools listed in the point above can be used to research your target market before you put a lot of effort and expense into finalising your product.  You can use articles and social media to gauge the response to ideas.  If they do not get viewed or create interest, perhaps you need to try something else or a subtle variation that is more attractive to your market.

Where you might have paid huge amounts of money to market research agencies in the past, you can now do this same research online by yourself and prevent very costly product to market mistakes.

3.    Put your business on auto pilot with auto responders.  Fully digital products can be setup with an auto responder to be delivered immediately by an auto responder linked to your shopping card.  A twelve week training program can be set to deliver small bite sized pieces of information each week so that all you need to do is enrol your clients into the auto responder on the start day and run a weekly teleconference, knowing that as your clients paid upfront, they received an automatic receipt and welcome message telling them they would be contacted on the set date to commence the course.

4.    Have easy methods for being paid – upfront before you deliver.  How massively unlike so many offline small businesses who invoice after the job them wait while the client hangs onto your money.

Just how hard is that?  There are literally only four critical things to master and they are all very straightforward.  What a change to give up chasing overdue invoices and know that you are being paid very much higher fees per hour than anything your offline business managed.

If you want to leap right in just jump straight in here

* International Orders US$1800
* Australian Orders A$2,700 +gst

Otherwise contact me by fax 618 8311 5233 or leave a post message

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post

While the rest of the world seems to be engulfed in doom and gloom its a good thing to remember the law of attraction because last thing we want to attract is more gloom!  It makes much more sense to stop worrying and proactively move on making your idea work.

While I am writing this my cat is sitting on the desktop beside me.  She always gets on with what is important to her and she makes sure that she makes it happen.  Have you ever tried arguing with a cat? You will find that I am a great trainer for people even though I can’t train her too well!

You will discover how to turn your idea into effective online training and to work though all the mysteries of websites, autoresponders, streaming audio and video and more so that you can use these without needing to be a geek and find them easy.

I’m really looking forward to meeting you and showing you how to turn your moneymaking idea into a money making automated online business, find the secrets of working with your clients online, effectively leveraging your skills, creating marketing and profiting from your product; then you have come to the right place.

Here is just a SAMPLING of what you’ll discover in this practical yet comprehensive training program

Module 1: The research – Identify and Plan, You are in business to make a profit.

1. You will learn how to identify your market, and what THEY want so that you can solve it
2. Find them and what media they access so that you can reach them and let them know you can solve their problem, so that you can sell them
3. Learn to use social media effectively as a research tool
4. Blogging to generate leads and become a “go to” resource

And we slot in your 4 week product generator here

Module 2: Operate

1. Product check your money making idea is developed so that it is saleable.
2. Audio
3. Video
4. The Email messages that deliver the products

Module 3: Deliver

1. Communicating
2. Delivery
3. Insider secrets about HOW to coach effectively online so that you can give real customer satisfaction
4. Building relationships within online groups so that they build supportive groups that help each other and increase the size of their networks.

Wouldn’t you like to feel comfortable working with someone who has already been down this path and found what works and what doesn’t; get small, digestible amounts each week with someone to support you and “hold your hand” all the way?  You will take most of the time out of the learning curve when you “piggy back” on all my hard work?

Imagine having flexible learning times so you can build your business from home in your own time with only 1 hour’s fixed time commitment each week and experience a variety of learning styles including written materials, audio and video so you can find the one best suited to your learning style.  Imagine not needing to dress up for work.  Imagine still being able to run your business when the kids are sick without needing a baby sitter!  Remember that I kept running my business effectively with a broken back in mid 2008.  How many jobs allow that!

Discover how to fulfil your internet dream with a business you can run part time from any where you can access a phone and your laptop?

Plus you get the following bonuses

* Your Product Generator worth A$990 so that if your money making idea is not a product yet, you have a simple toolbox with teleconference support, to help you develop it.
* 12 months membership of Dynamic Small Business Network Premium Membership valued at A$99.

Why don’t you email or fax me (618 8311 5233) to make a time for a free no obligation consultation.  Find out how my OnlineJeanie training can help you.  I offer discounted payment for upfront payment or 4 easy monthly payments.

Onlinejeanieblog

OnlineJeanie helping put your business online

Jean Cannon is an expert at turning effective offline products and services into digital products and training programs and is generous in the extent that she shares this expertise. And she is able to do this in a very "non-geeky" way with lots of support that anyone is able to follow. She also runs an award winning online environmental consultancy.

Tweet This Post